On today's CU Chat Up, James Robert Lay from PTP Media and CU*SWAG, discussed how to generate member referrals and use Word of Mouth (WOM) marketing strategies.
I want to thank James Robert for coming on the show today, because he won the opportunity to be on the show at the NCUF DE annual auction last year. He was originally supposed to be on last May, but the birth of his son got in the way. It may have taken a year to re-schedule, but it was worth the wait!
Here is his original profile: James Robert Lay - Chatter of the Week.
You can listen to the show here: CU Chat Up - Member Referrals and WOM or using the player on the right side panel. It can also be downloaded via iTunes at either location.
Here is the video that James Robert and his team put together for Youth Week:
James Robert Lay always has unique insights. Thanks for bringing sharing his thoughts. His is exactly right about simply asking for referrals. Plus the "CU Tell a Friend" idea is something every credit union can EASILY use. If member referrals is something you want more information about, you may also want to read The Referral Engine (great book by John Jantsch).
ReplyDelete