On this week's show, we discussed 2 new credit union innovative marketing programs.
Joe Mecca, from Coastal CU, talked about their new 1 Cent Overdraft Protection program. This innovative program charges only $.o1 for overdrafts that are brought positive by the end of the business day or for overdrafts of under $10.00. Hear all about this new program!
Brad Blue and Nicole Anguiano, from Denver Community CU, were on to talk about their "We Admit It" video series. These are in your face, honest, authentic video ads that while not anti-bank, get the point across about the credit union difference. Make sure to check them out and listen to the story behind the ads and how they were made!
Also, check out the CU Water Cooler Symposium t-shirt design contest that Nicole entered. Submissions to the contest will be accepted until Friday, August 20th. And, then voting will begin. The winner will receive free admission to the Symposium (Oct 28-19, 2010).
I also announced that CU Chat Up will be on hiatus for the next week or two. I will be starting a new job on Monday and will take a break from doing the radio show. Make sure to continue to check the blog and video blog as those will continue. Only the show will return after Labor Day.
I love the idea of a $.01 overdraft fee. It should be interesting how this turns out. Hopefully, the account holders will understand how great this really is and that they do not realize due to the seamless transistion.
ReplyDeleteVery true. Since most members don't seem to check their accounts or read their statements, at least in my experience, it is possible many members may never even notice this. But, I imagine enough will and they will appreciate it and I predict this will create positive WOM and increase accounts for Coastal.
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